Years & Years Dive Into a Fantasy Land With Otherworldly ‘Crave’ Music Video: Watch

Fans having been craving new music from Years & Years, and Olly Alexander has finally indulged them.

On Tuesday (Sept. 28), Years & Years unveiled their brand-new single “Crave,” a pounding, house-influenced pop track about love, sex and domination. Along with releasing the track, Years & Years also announced the release of their third studio album, Night Call, which is due Jan. 7, 2022, via Interscope Records.

In the new video for the single, viewers get a glimpse of Alexander, decked out in head-to-toe blue body makeup, surrounded by a series of fantastical beings with long, pointy ears going out of their way to seduce the singer. As the video progresses, things get significantly kinkier, as Alexander is introduced to some leather-clad individuals who eventually chain him up and start whipping him with a cat o’ nine tails as he sings, “The only thing I crave is the pain from you.”

Speaking about the new song in a statement, Alexander said that he wanted to create something that not only fulfilled his own fantasy, but also explored the power dynamics of his past relationships. “‘Crave’ is a playful way of inhabiting the deranged sexual energy I’ve always wanted,” he said. “In the past I felt like I’ve been dominated by toxic relationships, and I felt like it would be fun to turn it on its head.”

The new album — which will be Years & Years’s first album as Alexander’s solo project rather than a three-person synth-pop trio — will reportedly see the singer exploring some new musical territory, leaning into the French house and disco-inspired stylings that have permeated their last few singles. But, Alexander adds in a statement that the escapism that’s been essential to Years & Years’s musical success will remain in place. “I was writing from a fantastical space, stuck in the same four walls. I wanted to have as much pleasure as possible in the music,” he said.

Check out the official music video for “Crave,” as well as the artwork for Years & Years’ new album Night Call, below:



from RSSMix.com Mix ID 13161116 https://ift.tt/2YbCMyZ
via IFTTT

Comments

Post a Comment

Popular posts from this blog

R. Kelly Verdict Ends ’30-Year Journey of Shouting Into the Wind,’ Say ‘Surviving’ Producers

After absorbing the news that R. Kelly was found guilty in the federal racketeering and sex trafficking case against him, Surviving R. Kelly executive producers Tamra Simmons and Jesse Daniels called the women who bravely shared their stories of abuse in the documentary. “They’re like family to me now,” says Simmons. “I’m calling, they’re screaming and then we’re crying together. It was an amazing feeling after seeing them being bashed and cyber-bullied among all kinds of things on social media just for speaking out.” “It’s been incredibly emotional,” adds Daniels. “I don’t want to speak on their [the survivors’] behalf. But ultimately I can say that for many of them the uniform message is that they feel heard.” According to Nielsen, an average of 2.1 million total viewers heard these women in January 2019 as they recounted the sexual and mental abuse wielded by Kelly in Lifetime’s riveting documentary Surviving R. Kelly . Helmed by an executive production team that also inclu
Read more

Five Burning Questions: Nardo Wick’s Star-Studded ‘Who Want Smoke?’ Debuts in the Top 20

In what’s been a relatively slow year for breakout hits from new artists, we haven’t seen a lot of first-timers climbing into the top 20 of the Hot 100 — but fewer still who debut there as a lead artist. That’s what 19-year-old Jacksonville rapper Nardo Wick does this week with his breakout single, “Who Want Smoke??” Of course, he doesn’t appear alone on his No. 17-bowing hit: He’s assisted by a trio of more established hitmakers in 21 Savage, Lil Durk and G Herbo, all of whom appear on the song’s now-viral remix. What’s responsible for the song’s big debut? And who steals the show on the remix?  Billboard staffers discuss these questions and more below. 1. A top 20 Hot 100 debut is obviously a tremendous showing for an artist without much Billboard history to their name. Aside from the sheer star power of the guest list, what about “Who Want Smoke??” do you think is most responsible for its resounding debut? Josh Glicksman : The star-studded guest list definitely has a lot to
Read more